Strategy aims for $100B AUM with STRC liquid credit product

Michael Saylor's company is betting that a Bitcoin-linked credit instrument with money-market volatility and double-digit yields can become the backbone of digital finance.

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Add us on Google by Editorial Team May. 15, 2026

Strategy, the company formerly known as MicroStrategy that has become synonymous with corporate Bitcoin accumulation, is developing a liquid credit product called STRC that it wants to scale to $100 billion in assets under management.

What STRC actually is

STRC is designed to be a liquid credit instrument offering daily liquidity, double-digit yield potential, and volatility that approaches money-market levels. It also promises tax deferral benefits and strong principal protection.

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The product is positioned as a foundational layer for what Michael Saylor describes as Bitcoin-linked credit products. The idea is that STRC could eventually underpin new digital financial instruments, essentially becoming plumbing for an on-chain credit ecosystem.

The ambition behind the numbers

A $100 billion AUM target is staggeringly ambitious for any new financial product, let alone one built around Bitcoin-linked credit. Low volatility and high yields don’t typically coexist in the same product without some form of structural risk hiding underneath. The combination of money-market-level volatility with double-digit returns would be remarkable in traditional finance, where those two characteristics live on opposite ends of the risk spectrum.

STRC appears to be the next evolution of Strategy’s existing playbook. Rather than just offering equity-like exposure to Bitcoin’s price movements, the company is now building credit products, instruments that pay income rather than relying purely on price appreciation.

What this means for investors

The elephant in the room is straightforward: how do you generate double-digit yields with money-market volatility? Strategy will need to explain the mechanics clearly enough to satisfy both institutional due diligence teams and regulators. The principal protection element adds another layer of complexity, and the specifics of how that works in a Bitcoin-linked credit product will be critical for investor confidence.

The execution remains aspirational at this stage, with limited public details available. Strategy will need to prove that STRC can structurally deliver money-market volatility and double-digit yields simultaneously without introducing hidden risks.

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