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Memecoins outpace bitcoin, ether as 'barbell strategy' wins out

By Omkar Godbole · Published March 16, 2026 · 7 min read · Source: CoinDesk
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Memecoins outpace bitcoin, ether as 'barbell strategy' wins out

Your day-ahead look for March 16, 2026

By Omkar Godbole|Edited by Sheldon Reback Mar 16, 2026, 11:29 a.m. GoogleMake us preferred on Google
Barbell weights on the gym floor
Crypto's "barbell strategy" returns. (Benjamin Brunner/Unsplash modified by CoinDesk)

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By Omkar Godbole (All times ET unless indicated otherwise)

Even as bitcoin BTC$73,568.01 rallies, non-serious tokens such as memecoins are emerging as the biggest winners.

Among the majors, bitcoin jumped more than 2% in 24 hours, and at one point early Monday briefly topped $74,300 for the first time since early February. Other tokens including XRP (XRP) and solana (SOL) gained over 4%, and ether (ETH) rose 7%. The CoinDesk 20 Index added nearly 4%.

But the top-performing token among the top 100 over the past 24 hours is the memecoin PEPE, which has surged 19%. Its compatriots BONK and PENGU are up over 10%, and SHIB also outpaced ether’s 7% rise. In fact, five of the day’s best-performing coins are meme tokens.

This illustrates a trend observed since 2023–24. Observers have dubbed it the “barbell strategy:” holding a serious token like bitcoin, with growing institutional adoption, on one end, while speculating in smaller, non-serious coins such as memecoins on the other.

The behavior contrasts with the previous bull market, when BTC rallies tended to lift more productive sectors of the market, such as DeFi and play-to-earn projects.

One possible reason for the absence of a so-called “meaningful alt season” is the flood of new altcoins, which has spread demand across thousands of projects. CoinMarketCap data show the total number of tokens has surpassed 37.8 million in just three years, highlighting the massive influx of new projects.

Some observers are pinning hopes on the Clarity Act in the U.S. to reinvigorate the broader market. Others caution that time is running short for decisive regulatory action.

In traditional markets, S&P 500 futures traded higher even as oil prices tested the $100 level. Nvidia’s GTC conference begins Monday, and CEO Jensen Huang could outline the company’s AI roadmap, an event the crypto industry will watch closely for signals on data center demand. Stay alert!

Read more: For analysis of today's activity in altcoins and derivatives, see Crypto Markets Today

What to Watch

For a more comprehensive list of events this week, see CoinDesk's "Crypto Week Ahead".

Token Events

For a more comprehensive list of events this week, see CoinDesk's "Crypto Week Ahead".

Conferences

For a more comprehensive list of events this week, see CoinDesk's "Crypto Week Ahead".

Market Movements

CD20 components

Bitcoin Stats

Technical Analysis

BTC's daily price swings in candlestick format. (TradingView)
BTC's daily chart. (TradingView)

Crypto Equities

Crypto Treasury Companies

ETF Flows

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Source: Farside Investors

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