Dmitry Tokarev: Many crypto projects are exceeding expectations, investors are shifting to self-directed strategies, and Copper is emerging as a top European custody provider | Empire

Retail investors gain access to institutional-grade security with the launch of a new crypto custody platform.

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Add us on Google by Editorial Team Apr. 10, 2026

Key takeaways

• Many crypto projects have surpassed their initial goals, indicating significant industry growth.
• Investors are increasingly adopting self-directed strategies in the digital asset space.
• Building a business in a low interest rate environment requires substantial marketing to build trust.
• Copper stands out as a leading European custody provider, competing with US firms.
• Rapid growth in headcount can lead to cultural fragmentation within companies.
• FTX’s collapse is partially attributed to its rapid expansion.
• Hiring should be strategic; not all problems are solved by adding more staff.
• Mismanagement, not just fraud, contributed to some crypto project failures.
• Founders should focus on strengths and delegate areas where they lack expertise.
• Non-founder led companies can thrive with disciplined and self-aware leadership.
• The shift towards self-directed investing reflects a broader trend in financial markets.
• Effective marketing is crucial for gaining awareness and trust in the crypto industry.
• Rapid company growth can lead to operational challenges and cultural clashes.
• Strategic hiring practices are essential for sustainable startup growth.
• Leadership transitions require discipline and support for new CEOs.

Guest intro

Dmitry Tokarev is the founder of Bron, a new crypto custody platform extending institutional-grade security to retail users. He previously served as CEO of Copper.co, where he built one of crypto’s largest institutional custody platforms over eight years.

The unexpected success of crypto projects

• Many projects in the crypto space have exceeded their original expectations.

  — Dmitry Tokarev

• The growth of these projects highlights the dynamic nature of the crypto industry.

• I would say that a lot of people and projects that originated in crypto did so much more than they anticipated probably themselves.

  — Dmitry Tokarev

• Understanding these successes can provide insights into future market trends.
• The unexpected achievements of these projects indicate a robust and evolving market.
• This trend reflects the innovative potential and adaptability within the crypto space.
• The evolution of these projects has significant implications for investors and developers.
• The success stories serve as a testament to the resilience and creativity in the crypto industry.

Shifting investment strategies in digital assets

• The approach to investing in the digital asset space is shifting towards self-directed strategies rather than relying on asset managers.

  — Dmitry Tokarev

• Investors are increasingly seeking to understand market dynamics themselves.

• I think it’s changing right now from the behavior of people we’re seeing that they’re not really looking for a manager to manage their assets.

  — Dmitry Tokarev

• This shift indicates a move towards greater financial literacy among investors.
• The trend towards self-directed investing reflects broader changes in financial markets.
• This change challenges traditional asset management models.
• Investors are becoming more proactive in managing their digital assets.
• The shift suggests a growing confidence in personal investment decisions.

Building trust in a zero interest rate environment

• Building a business in a zero interest rate environment requires significant marketing investment to gain awareness and trust.

  — Dmitry Tokarev

• Marketing is essential for establishing credibility in the crypto custody business.

• But in the zero interest rate era, you can’t do that right because you build a business you’re kind of like sort of dipping in and out of profit.

  — Dmitry Tokarev

• Trust is a critical component for success in the financial industry.
• Effective marketing strategies can differentiate businesses in a competitive market.
• Awareness and trust are interlinked in the context of financial services.
• The zero interest rate environment presents unique challenges for startups.
• Building a strong brand is crucial for attracting and retaining clients.

Copper’s competitive position in the custody market

• Copper is positioned as a leading custody provider in Europe, competing against major US firms.

  — Dmitry Tokarev

• Copper’s market position highlights the competitive landscape in crypto custody.

• Outside of the US we were kind of like the only one on those type of deals.

  — Dmitry Tokarev

• The distinction between US and European providers is significant in this sector.
• Copper’s success underscores the importance of strategic positioning.
• The company’s growth reflects the increasing demand for secure custody solutions.
• Copper’s competitive edge lies in its ability to navigate regulatory environments.
• The firm’s leadership in Europe positions it well for future expansion.

The impact of rapid growth on company culture

• Rapid growth in headcount can lead to cultural fragmentation within a company.

  — Dmitry Tokarev

• Scaling a startup quickly presents challenges for maintaining a cohesive culture.

• When we went from like 36 people in October like 21 to 236 people in October 22… you rely on clusters of culture.

  — Dmitry Tokarev

• Cultural fragmentation can lead to operational inefficiencies.
• Managing growth effectively is crucial for long-term success.
• Rapid expansion requires careful attention to organizational dynamics.
• Subcultures within a company can create internal conflicts.
• Effective communication is key to mitigating cultural clashes.

Lessons from FTX’s rapid expansion

• FTX’s rapid growth likely contributed to its collapse.

  — Dmitry Tokarev

• The company’s expansion highlights the risks of scaling too quickly.

• I think partially that’s what happened to FTX because they went from like 17 people to 700 in a year.

  — Dmitry Tokarev

• Rapid growth can strain resources and lead to operational failures.
• The FTX case serves as a cautionary tale for other startups.
• Sustainable growth requires balancing ambition with operational capacity.
• The collapse underscores the importance of strategic planning in expansion.
• Lessons from FTX can inform best practices for scaling startups.

Strategic hiring and sustainable growth

• Hiring should be approached with caution, and not every problem can be solved by simply adding more people.

  — Dmitry Tokarev

• Strategic hiring is essential for maintaining organizational health.

• I’d say hire slow right because if you think like that every problem that you encounter could be could be solved by just hiring a person you’re wrong.

  — Dmitry Tokarev

• Over-reliance on hiring can lead to inefficiencies and cultural issues.
• Thoughtful recruitment practices contribute to sustainable growth.
• Effective hiring strategies align with long-term business goals.
• Startups must prioritize quality over quantity in their hiring processes.
• Strategic staffing decisions can enhance company performance.

Mismanagement vs. fraud in crypto failures

• The downfall of certain crypto projects was not solely due to intentional fraud but rather a loss of control over financial management.

  — Dmitry Tokarev

• Mismanagement can be as detrimental as fraudulent activities.

• I don’t think it was just for the purpose exclusively or conducting like mass scale fraud… he just lost control over what’s happening.

  — Dmitry Tokarev

• Effective financial management is critical for project success.
• The distinction between fraud and mismanagement is important for investors.
• Understanding the root causes of failures can inform future strategies.
• Transparency and accountability are key to preventing mismanagement.
• Lessons from past failures can guide better governance practices.

The importance of delegation in leadership

• Successful founders should focus on their strengths and delegate areas where they lack expertise.

  — Dmitry Tokarev

• Strategic delegation is crucial for effective leadership.

• If you don’t know how to hire people just like find somebody who knows and… ask them to do that.

  — Dmitry Tokarev

• Founders must recognize their limitations and seek expert support.
• Delegation allows leaders to focus on core competencies.
• Effective delegation enhances team performance and innovation.
• Self-awareness is key to successful leadership and delegation.
• Building a strong team requires leveraging diverse skills and expertise.

Leadership transitions and company success

• Non-founder led companies can succeed, but it requires a disciplined approach and self-awareness from the founders.

  — Dmitry Tokarev

• Leadership transitions can be challenging but also offer growth opportunities.

• It takes a bit of discipline and it also takes like a lot of self-awareness and like trying to you know shove the ego.

  — Dmitry Tokarev

• Supporting new CEOs is crucial for maintaining company momentum.
• Founders must balance personal ambitions with company needs.
• Successful transitions require clear communication and shared vision.
• The role of founders evolves as companies grow and mature.
• Leadership changes can bring fresh perspectives and drive innovation.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.