Ripple joins Water.org’s Get Blue campaign to expand safe water access using RLUSD stablecoin

The blockchain payments company becomes the exclusive digital asset partner for a campaign aiming to reach 200 million people with safe water by 2030.

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Add us on Google by Editorial Team Jun. 9, 2026

Ripple is putting its stablecoin to work for something other than trading volume. The company has signed on as the exclusive digital asset and payments partner for Water.org’s Get Blue campaign, a corporate coalition tackling global water access that already counts Amazon, Starbucks, and Gap Inc. among its backers.

The partnership means Ripple will provide seed funding and deploy its payments infrastructure, including the USD-backed stablecoin RLUSD, to move charitable funds faster and cheaper to Water.org’s microfinance partners in emerging markets.

What the Get Blue campaign actually does

Water.org, the nonprofit co-founded by Matt Damon and Gary White, launched the Get Blue initiative in January 2026 at the World Economic Forum in Davos. The campaign’s goal is ambitious but specific: mobilize corporate resources to bring safe water and sanitation to 200 million people by 2030.

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That target builds on meaningful existing work. Water.org has already reached more than 85 million people through its WaterCredit model, which provides small loans to families in developing countries so they can finance their own water and sanitation solutions.

More than 2 billion people worldwide still lack access to safe water at home, according to campaign materials.

Founding partners for Get Blue include Gap Inc., Amazon, Starbucks, and Ecolab, with additional supporters like AccuWeather and TikTok rounding out the coalition. Consumer-facing activations for the campaign are scheduled for summer 2026.

Why Ripple’s payment rails matter here

Ripple Payments and RLUSD are being positioned as the actual infrastructure for moving funds to Water.org’s microfinance partners in emerging markets. RLUSD, pegged to the US dollar, can move across borders on blockchain rails in minutes rather than days, and the receiving institution gets a dollar-equivalent asset without the friction of correspondent banking.

For Water.org, the value proposition is operational efficiency. Every percentage point saved on transfer costs means more microloans funded. When you’re trying to reach 200 million people, those margins compound quickly.

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