Jeremy Goillot: Average customer payments have surged to $160, integrating sales strategies tripled acquisition, and SEO drives over 30% of traffic | SaaS Interviews

Allo's rapid growth to $9.7M ARR showcases the power of strategic sales and SEO in SaaS success.

Listen on SaaS Interviews with CEOs, Startups, Founders

Share

Add us on Google by Editorial Team Apr. 10, 2026

Key takeaways

• The average customer payment has increased to $160 per month, indicating a shift from individual users to small teams.
• Integrating a sales motion tripled customer acquisition, demonstrating the impact of sales strategies in SaaS.
• Over 30% of traffic is driven by targeted Google keywords, highlighting the importance of SEO.
• Retargeting is a cost-effective and often overlooked advertising strategy.
• Keyword prioritization based on competition and purchase intent guides content strategy effectively.
• Backlinks are vital for improving organic search strategy and driving traffic.
• Lead quality is critical for reducing churn and optimizing customer acquisition.
• Monthly churn rates provide more relevant insights into customer retention than yearly rates.
• Focusing on activation metrics can significantly reduce churn by enhancing user engagement.
• The company has experienced a 32% month-over-month revenue growth, indicating strong market demand.
• Understanding the transition from solo users to small teams is key to pricing strategies.
• SEO and keyword strategies are crucial for maintaining a competitive edge in the market.
• Retargeting should be a staple in digital marketing strategies to enhance ad efficiency.
• Early customer engagement is essential for improving retention metrics.
• Strategic sales integration can significantly boost growth in SaaS companies.

Guest intro

Jeremy Goillot is the founder and CEO of The Mobile First Company, which launched Allo as its first product—an AI phone system and dialer for small businesses serving 5,000 customers. Previously Head of Growth at Spendesk, he shut down a profitable services business in 2023 to focus on scaling Allo from zero to $9.7M ARR in under two years.

Shifting from solo users to small teams

• The average customer now pays $160 per month, reflecting a shift from individual users to small teams.

• So in average you have between three to four employee using our product so we are above now 160 usd per month per month.

  — Jeremy Goillot

• This transition impacts pricing strategies and customer base evolution.
• Understanding this shift is crucial for SaaS companies targeting small and medium-sized businesses.
• The move to small teams suggests a broader market adoption of the product.
• Pricing adjustments align with the increased value provided to small teams.
• The focus on small teams can lead to more stable and predictable revenue streams.
• This strategy may enhance customer retention by fostering team-wide adoption.

The power of integrating sales strategies

• Adding a sales motion improved customer acquisition by three times.

• Adding this level just increase our ac by three x by just hiring.

  — Jeremy Goillot

• Sales strategies play a crucial role in SaaS growth and customer acquisition.
• The integration of sales can significantly impact a company’s growth trajectory.
• This approach highlights the importance of a dedicated sales team in SaaS.
• Effective sales strategies can enhance customer engagement and conversion rates.
• The shift towards sales-driven growth reflects a maturing SaaS market.
• Companies can leverage sales strategies to penetrate new markets and customer segments.

Leveraging SEO and keyword strategies

• Over 30% of traffic comes from Google keywords, primarily targeting competitor and feature keywords.

• I will say above 30% is coming from keyword on google… we replace existing solution… paying some traffic on very specific keyword both competitor keyword or features keyword.

  — Jeremy Goillot

• Targeted keyword strategies are effective in generating significant traffic.
• SEO is essential for maintaining a competitive edge in the digital market.
• Keyword prioritization involves assessing competition and purchase intent.

• We did a big export of most of the competitions using the same tools as you are using and then we export export everything into a table… basically it’s like type of keyword priority of the keyword and intent of purchase of that keyword.

  — Jeremy Goillot

• This approach guides content strategy and enhances content effectiveness.
• Companies should focus on high-intent keywords to drive quality traffic.
• SEO strategies should be continuously refined to adapt to market changes.

The importance of retargeting in advertising

• Retargeting is a crucial and often overlooked advertising strategy.

• I think that’s a mistake when when started do they never activate retargeting where it’s the cheapest ad as of today.

  — Jeremy Goillot

• Retargeting can yield cost-effective results and enhance ad efficiency.
• It should be a staple in comprehensive digital marketing strategies.
• Retargeting helps in re-engaging potential customers who have shown interest.
• This strategy can improve conversion rates by targeting warm leads.
• Companies can optimize their ad spend by focusing on retargeting.
• Retargeting complements other marketing efforts by reinforcing brand presence.

Enhancing content strategy with backlinks

• Backlinks are crucial for improving organic search strategy.

• Writing great content is one thing adding backlink is super important as well… we have been posting more guest posts than our own article.

  — Jeremy Goillot

• Backlinks play a key role in driving organic traffic and improving search rankings.
• Companies should prioritize building quality backlinks to enhance SEO.
• Guest posting is an effective way to acquire high-quality backlinks.
• Backlinks can significantly boost a website’s authority and visibility.
• A strong backlink strategy complements content creation efforts.
• Companies should regularly assess and refine their backlink strategies.

Understanding lead quality and its impact on churn

• Understanding lead quality is crucial for reducing churn and optimizing customer acquisition.

• What we really try to evaluate is a priority of the lead… optimizing for lowest cac don’t bring always the best result take me a bit into churn for you guys.

  — Jeremy Goillot

• Prioritizing lead quality can improve customer retention and reduce churn.
• Companies should focus on acquiring high-quality leads for sustainable growth.
• Lead prioritization impacts churn rates and overall business health.
• A strategic approach to lead quality can enhance customer satisfaction and loyalty.
• Companies should regularly evaluate their lead acquisition strategies.
• Understanding lead quality is essential for effective customer acquisition strategies.

The significance of monthly churn rates

• Monthly churn rates are more relevant than yearly churn rates for understanding customer retention.

• I try to be below 3%… the biggest churn is month one or month two.

  — Jeremy Goillot

• Early customer engagement is crucial for improving retention metrics.
• Monthly churn rates provide timely insights into customer satisfaction.
• Companies should focus on reducing early churn to enhance retention.
• Monitoring monthly churn rates helps in identifying and addressing retention issues.
• Early churn insights can guide customer engagement and retention strategies.
• Companies should prioritize reducing churn in the initial months of customer onboarding.

Reducing churn through activation metrics

• Focusing on getting users to complete a specific activation metric can significantly reduce churn.

• If you know your activation metric then and you focus relentlessly on getting the first five calls done that’s the best way obviously to tackle churn.

  — Jeremy Goillot

• Activation metrics play a crucial role in user engagement and retention.
• Companies should identify and focus on key activation metrics to enhance retention.
• A targeted approach to activation can improve customer satisfaction and loyalty.
• Activation metrics provide valuable insights into user behavior and engagement.
• Companies should continuously refine their activation strategies to reduce churn.
• Understanding activation metrics is essential for effective user engagement strategies.

Sustaining growth with strategic revenue initiatives

• The company is experiencing significant growth with a 32% month-over-month increase in revenue.

• We are growing around 32% month over month since now six months.

  — Jeremy Goillot

• Sustained revenue growth indicates strong market demand and effective strategies.
• Companies should focus on strategic initiatives to maintain growth momentum.
• Revenue growth reflects successful customer acquisition and retention strategies.
• Companies should regularly assess and refine their growth strategies to sustain performance.
• A strategic approach to revenue growth can enhance market position and competitiveness.
• Companies should leverage data-driven insights to drive revenue growth and innovation.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.