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Charles Schwab begins internal Bitcoin trading, public launch imminent

By Estefano Gomez · Published April 17, 2026 · 2 min read · Source: Crypto Briefing
BitcoinTrading

Charles Schwab’s CEO announced the company has begun rolling out Bitcoin trading internally, with employees already trading. The market for Bitcoin reaching $100,000 by December 31, 2026, sits at 38% YES.

Market reaction

Schwab manages over $12 trillion in assets, making this one of the largest traditional brokerages to offer direct Bitcoin trading. The likelihood of Bitcoin dipping below $60,000 in April is effectively dead. The $100,000 target has climbed from 34% a week ago to 38% YES. The $100,000 market sees $1,600 in actual daily USDC trades, with $8,640 in depth to move five points.

Why it matters

Schwab’s move follows SEC approval of spot Bitcoin ETFs and tracks with peers like Morgan Stanley and Goldman Sachs entering the space. Combined daily face value across this market is $11,071, with actual USDC traded at $2,274. A 1-point spike at 7:37 PM corresponds to the timing of Schwab’s announcement. The $150,000 target is at 10.5% YES, up from 10% a week ago, a much smaller move by comparison.

What to watch

Schwab’s customer-facing launch is expected in the coming weeks. At 38¢, a YES share pays $1 if Bitcoin hits $100,000 by year-end, a 2.63x return. The bet depends largely on whether Schwab’s rollout triggers broader institutional participation and when retail customers get access.

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